About us

About us2019-09-23T13:00:57-03:00

Our primary business focuses on:

THERMOPLASTIC RESINS: POLYSTYRENE (GPPS, HIPS AND EPS)

STYRENE MONOMER

TOLUENE

BOPP FILMS (BIORIENTED POLYPROPYLENE) LAMINATED PLASTIC REELS POLYSTYRENE (PS) AND POLYPROPYLENE (PP)

THERMOFORMED
PLASTIC CAPS
FOR PET BOTTLES

Styrenic products, thermoplastic resins, polypropylene films, polystyrene and polypropylene sheets and plastic caps: we work to shape their future.

Innova operates two high technology plants in the Manaus Industrial Pole (Amazonas) and one in the Triunfo Petrochemical Pole (Rio Grande do Sul, south of Brazil)

Innova´s Plant I, in Manaus (Amazonas), manufactures bioriented polypropylene (BOPP) films, laminated polystyrene (PS) and polypropylene (PP) plastic reels as well as closure caps for mineral waters, juices and soft drinks.

Unit II, in Triunfo (Rio Grande do Sul) is the only petrochemical in the country to integrate, in the same plant, production of ethyl benzene (EB), styrene monomer (SM), toluene, crystal (GPPS) and high impact (HIPS) polystyrenes, as well as expandable polystyrene (EPS). it also houses the Styrenics Technology Center (STC), national reference in patents. The state-of-the art laboratories can reproduce the same conditions uses by Innova´s clients.

Unit IV, in Manaus (Amazonas), is the first petrochemical in the northern region of the country, producing crystal (GPPS) and high impact (HIPS) polystyrenes in various grades.

Headquarters (commercial, financial and administrative areas) are situated in Alphaville, Barueri (São Paulo).

Innova produces key items in the plastic chain with state-of-the-art human and technological resources.

TAYLOR MADE VHS TAPES: CONVERTING A SIMPLE IDEA INTO A BIG OPPORTUNITY.

VHS tapes measuring the exact length of the recording time: Videolar is born in 1988, bringing into to the country this new concept, with an evident scale advantage. A strong competitive weapon.

A slight detail: Videolar operates in Caxias do Sul, distant not less than six hundred miles from the São Paulo market’s epicenter, home of almost every video distributors, from major studios to the independent companies.

In São Paulo, the company offers translation, subtitling and mastering services.

1988

1989

THE FACTORY IN MANAUS, AMAZONAS: SHAPING FUTURE.

Videolar transfers its facility to São Paulo, bringing also the main employees. In addition, builds another plant at the Manaus Industrial Pole, in the Amazon. This way, Videolar lays the foundations for home video’s growth in Brazil, from the infrastructural point of view.

The company releases Nipponic, top quality brand for VHS blank tapes.

DISTRIBUTION LOGISTICS: THE FIRST STEPS.

Videolar starts operating distribution logistics for CIC Video (Paramount/Universal).

1991

1992

AUDIO CASSETES: PRODUCTION TAKES OFF.

Videolar starts producing pre-recorded audio cassettes.

The Company releases the Nipponic blank audio cassetes.

THE PARTNERSHIP WITH VAT.

Videolar seals partnership with VAT (Video Áudio Tape do Amazonas S.A.).

1993

1994

CD & CD ROM: PRODUCTION TAKES OFF.

Videolar starts producing CD audio and CD Rom discs.

3 ½ INCHES FLOPPY DISKS: PRODUCTION TAKES OFF.

Videolar starts producing the 3 ½ inches floppy disks.

1995

1997

ALPHAVILLE, SÃO PAULO: NEW HEADQUARTERS, HEART OF THE MARKET.

Videolar inaugurates its 25.000 m2 headquarters, making available offices for the home video distributors.

DVD: A NEW ERA IS BORN.

Videolar starts producing DVDs, a new era of growth and operational complexity.

1998

2000

CD-R: PRODUCTION TAKES OFF.

Videolar starts producing CD-Rs (recordable).

POLYSTYRENE: THE PETROCHEMICAL TURNING POINT.

Videolar activates its industrial plant for polystyrene production in the Manaus Industrial Pole, with an initial capacity of 120.000 tons per year. The resin is an essential raw material, used in the plastic cases.

In practice, it means the beginning of the petrochemical era for the Company.

2002

2003

DVD-R, CD-RW: PRODUCTION TAKES OFF.

Videolar starts producing DVD-Rs (recordable) and CD-RWs (re-recordable).

The company starts operating the SAP-R3 system.

LOGISTICS: THE SAGA.

At the peak of the digital media era, Videolar inaugurates a 12.500 m2 distribution center in the Manaus Industrial Pole.

The facility receives the name of the entrepreneur Michel Wojdyslawski, and has capacity for 12 million finished products.

2004

2005

VIDEOLAR.COM: IN THE
E-COMMERCE BUSINESS.

Videolar buys assets from Somlivre.com and starts operating direct sales to final consumers through the internet and telemarketing.

The web portal Videolar.com is born, a project structured in-depth – from IT to post sales – to be ready for the best forecasts. In fact, they happened: in the first month, a million visitors and sales to seventeen countries.

In the same year, Videolar figures as the best company in the plastics and rubber segment, awarded by “As Melhores da Dinheiro” (from IstoÉ Dinheiro magazine). Also gets the first prize in Human Resources and Financial Management.

EMTEC: A SOLID BRAND IN BLANK MEDIA.

Videolar starts selling the Emtec blank media line.

Videolar.com serves all continents.

2006

2007

QUADRUPLING THE PRODUCTION CAPACITY.

The Company achieves its record production capacity as result of a huge investment plan: 1,5 million units per day in blank media. It means four times the initial potential, becoming the biggest manufacturer of the market in Latin America.

Videolar integrates a group of five hundred companies from forty countries, joined for fighting piracy, and gets the anti-piracy certification from the CDSA_Content Delivery and Storage Association.

SD AND MICRO SD MEMORY CARDS RELEASED.

New products for the Emtec portfolio: SD memory cards, Micro SD memory cards and peripherals.

2008

2009

NIPPONIC: THE BRAND EXPANDS AND SUCCEEDS.

Nipponic launches its BD-Rs (recordable Blu-ray discs), mini DVD-Rs (recordable), SD memory cards and Micro SD memory cards.

BLU-RAY: THE NEXT HORIZON.

Videolar starts producing the pre-recorded Blu-Ray.

2010

2011

PLASTIC CAPS: PRODUCTION TAKES OFF.

Videolar starts manufacturing plastic caps for the most prestigious and exigent mineral water and soft drinks brands.

Those companies have strict requirements regarding natural resources and energy rational use.

Videolar releases more flash drives items, with exclusive Looney Tunes (Warner Bros) models, as well as mini flash drives.

BOPP (BIORIENTED POLYPROPYLENE) FILMS: PRODUCTION TAKES OFF.

Videolar starts producing polypropylene plastic films: BOPP (bioriented) and PP Cast (mono oriented), widely used by food packaging industry.

Terminates of the e-commerce activities.

Transfers pre-recorded media operations to the subsidiary AMZ Mídia Industrial S.A.

2012

2013

VIDEOLAR: THE 25th ANNIVERSARY.

Videolar celebrates its 25th anniversary: four industrial plants, 2.000 collaborators and continuous investments.

The Company stops manufacturing blank media (CD-R, DVD-R, Blu-ray) impacted by the disastrous effects of under invoiced importations).

As an historical achievement, Videolar starts the acquisition of Innova Petrochemical.

THE ACQUISITION OF INNOVA PETROCHEMICAL.

Videolar stops producing pre-recorded media, hugely influenced by piracy´s unfair competition.

The Admnistrative Council of Economic Defense (CADE) approves the acquisition of Innova Petrochemical by Videolar.

Innova has solid recognition in the styrenic business, and also for its vocation for research.

Videolar keeps shapping its future, now as a petrochemical industry, focused on the styrenic business, thermoplastic resins and plastic transformed products.

2014

2015

VIDEOLAR-INNOVA S/A: A SINGLE COMPANY.

The company stops manufacturing plastic cases. Videolar S.A. formally incorporates Innova S.A.  The new company is named Videolar-Innova S/A.

Fruit from the performance during 2014, we have reached the top position in the Chemical and Petrochemical ranking from Exame, Melhores & Maiores: a 42-year old national award, promoted by Exame business magazine, with rigorous, detailed and objective criteria. It scrutinized a thousand companies all over the country in aspects such as current liquidity, return on equity, market leadership and productivity per employee.

NEWCELL, EXPANDABLE POLYSTYRENE (EPS): A NEW INNOVA RESIN.

Innova releases Newcell, the company´s trademark for expandable polystyrene. A big visitation happening in Unit II, Triunfo (Rio Grande do Sul), with huge press coverage, followed by a traditional gaucho barbecue, brought clients from all over the country, as well as federal and state authorities, such as Rio Grande do Sul Governor, José Ivo Sartori and Ministry of Industry, Commerce and Services, Marcos Antônio Pereira.

Newcell is addressed to a number of segments, from packaging to construction industries.

2016

2017

Videolar Memorial: our legacy in exhibition.

The company adopts Innova as trademark for products and businesses and announces duplication of the styrene monomer factory, a R$ 500 million investment.

At the same time, the Company starts building its second production line for Newcell expandable polystyrene (EPS), just one year after the release of that own the brand, raising production to 50.000 ktn/year.

In Plant I (Manaus, Amazonas), starts building the third production line for bioriented polypropylene (BOPP) plastic films. Also there, Videolar Memorial is inaugurated: along the walls, the timeline stands in front of big shelves with all products manufactured by the Company. At the center, machines that once manufactured video cassettes (VHS), audio cassettes (k7), pen drives, compact discs (CDs) and digital versatile discs (DVDs). In addition, beautiful steel molds for plastic injection.

30 YEARS OF INTENSIVE INVESTMENTS

The Company celebrated its 30th anniversary the same way as always: investing intensively in all business units. The duplication of our styrene monomer (SM) plant started in the Triunfo (Rio Grande do Sul) petrochemical. Also there, a new manufacturing line for the expandable polystyrene (EPS) was installed, enhancing the total capacity up to 50.000 tons per year.

In the same year, the Company settled in Plant I (Manaus, Amazonas) its third manufacturing line for the bioriented polypropylene films (BOPP), expanding the product portfolio into 5-layer types.

2018

2019

STYRENE MONOMER (SM): DUPLICATED CAPACITY.

The company finished the duplication of the styrene monomer (SM) facility, a R$ 600 million investment that enhances the production capacity to 420.000 tons per year.

The Company activated a new manufacturing line for plastic closure caps, dedicated to the mineral waters growing segment.

Mission

Keep the leadership in our businesses, creating strong links, reliability, sustainability regarding the environment and generating expected return for shareholders.

Vision

Knowing how to listen, to develop and deliver: there will be always a clear need to meet.
A leading Company presents solutions.

Values

Commitment and flawless reputation;
Capacity to adapt;
Full focus on customer’s demands.

Units

UNIT I, MANAUS (AM)
Av. Torquato Tapajós, 5555 – Tarumã
69041-025 Manaus AM
Tel.: +55 (92) 3878-9000

UNIT II, TRIUNFO (RS)
BR 386, Km 419, P. Petroq. do Sul
95853-000  Triunfo  RS
Tel.: +55 (51) 3457-5800

UNIT III, BARUERI (SP)
Av. Tamboré, 25 – Alphaville
06460-000 Barueri SP
Tel.: +55 (11) 4197-7000

UNIT IV, MANAUS (AM)
Av. Abiurana, 1616 – Distrito Industrial
69075-010 Manaus AM
Tel.: +55 (92) 2101-7800

Registration Form

Code of Conduct

Compliance

Innova brings in its corporate conscience the vital importance of working with ethics and strict compliance to laws and regulations.

We put it in proper practice, encouraging our colaborators on a daily basis, as a sense of the world.

Reporting Channel

Innova offers an independent reporting channel to receive and investigate reports and complaints from employees, clients and suppliers.

It operates externally, operated by a world-renowned company.

Our reporting channel was developed in observance to the Brazilian Anticorruption Law, 12.846/2013, specifically in the decree contemplating the best Compliance practices.

It grants protection to the complainant with anonymity and information safety.

Most of all, Videolar-Innova strongly believes that transparency generates welfare.

Your cooperation will be extremely valuable to the Company.

Reports and complaints can be made through the following channels:

www.resguarda.com/en

canaldedenuncias@resguarda.com

Toll free: 1-800-921-2240