VHS tapes produced with a tape length just right for each film, with no waste of raw material: this is how Videolar was born in 1988, bringing to Brazil a concept capable of generating an enormous economy of scale and competitiveness.
This happens in the southern city of Caxias do Sul, no less than a thousand kilometers from São Paulo, the market epicenter and headquarters of practically all video distributors, from the North American majors to the independent ones.
In the small branch in the São Paulo capital, the activities of translation, subtitling, and mastering of films are carried out.

Videolar transfers its VHS tape duplication laboratory to São Paulo. It also invites its main collaborators from Caxias do Sul.
In the same year, establishes its first factory in the Industrial Complex of Manaus: the foundations are laid for the industry that will write the history of home video in Brazil.
The Nipponic brand of blank VHS tapes is launched for the retail market.

Videolar starts to handle all the VHS video tape distribution logistics for CIC Video, which brought together Paramount and Universal, two of the biggest North-American cinema studios.

Videolar starts to manufacture and record audio cassettes.
The Nipponic brand of blank audio cassettes is launched to the retail segment.

Videolar is associated with Vídeo Áudio Tape do Amazonas S.A. (VAT).

Videolar starts producing audio CD and CD ROM media carriers.

Videolar starts manufacturing floppy disks in the 3 ½ inch format in Manaus.

The construction of the new facilities in Alphaville, Barueri (SP) is completed, with 25,000 m² of built area, where Videolar will also make available physical space to host the video distributors’ offices.

Videolar starts manufacturing and replicating DVDs: a new era of growth and unprecedented complexity of operations, still manufacturing VHS.

Videolar starts to manufacture the CD-R, writable optical media: enhancement of the technology in data storage.

Videolar launches its polystyrene resin plant in the Manaus Industrial Complex, with an initial capacity of 120,000 tons/year.
The Company now manufactures the resin (previously imported), an essential feedstock for its media carrier boxes. Furthermore, polystyrene has a strong demand from several industry segments installed in the Manaus Industrial Complex, from the white goods to the electro-electronic line, including the office and hygiene materials segment, among many others.

Videolar launches the new technologies in optical discs.
The administrative area implements the information technology system SAP-R3.
Investment continues in the Nipponic brand, reference in virgin media of all kinds.

At the historical peak of the media carriers market, Videolar inaugurates in the Industrial Pole of Manaus a fully automatized distribution center with 12,500 m², named after the entrepreneur Michel Wojdyslawski and has capacity for 12 million finished products.
The Company is recognized as one of the thirty most entrepreneurial in the country by Exame magazine, in partnership with IBIE (Brazilian Institute of Intrapreneurship).

Videolar acquires the assets of Somlivre.com and begins direct online and telemarketing sales to the end consumer.
Videolar.com is born: in the first month, one million visitors and sales to seventeen countries.
In the same year, Videolar is elected the best company in the Plastics and Rubber Sector by the ranking As Melhores da Dinheiro, from the magazine Isto É Dinheiro. It also wins first place in Human Resources Management and Financial Management.

Emtec blank media carriers are incorporated into Videolar’s portfolio.
The Videolar.com portal now serves customers worldwide.

As a result of unremitting investments, Videolar reaches the milestone of 1.5 million blank media produced per day: four times the initial capacity, making the Company the largest manufacturer in Latin America.
Videolar joins a group of 500 companies in 40 countries united to fight piracy and defend intellectual property.
Obtains anti-piracy certification from Content Delivery and Storage Association (CDSA).

The EMTEC brand starts expanding its product line with the launch of computer peripheral items, SD memory cards and Micro SD memory cards.

The Nipponic brand consolidates its market prestige and continues to expand its portfolio with the launch of mini DVD-R (recordable), SD memory cards and micro SD memory cards.

Videolar begins Blu-Ray manufacturing and replication

A new factory is set up in Manaus to produce plastic closure caps for the country’s biggest brands of mineral water, juices and soft drinks.
The line of flash drives portfolio expands with exclusive models of Looney Tunes (Warner Bros.) cartoons, as well as mini flash drives.

Videolar sets up a state-of-the-art plant in Manaus to manufacture plastic films made of bioriented polypropylene (BOPP), used by numerous industry segments, especially food packaging.
The Company terminates its e-commerce operations.
Transfers recorded media operations to the subsidiary AMZ Mídia Industrial S.A.

Videolar celebrates its twenty-five years with four industrial plants in Manaus and the commercial and administrative headquarters in Alphaville, Barueri (São Paulo), where customers have set up their offices.
Two thousand employees make up the Company’s staff.
In the same year, it terminates activities in the virgin media segment (CD-R, DVD-R, Blu-ray) under the harmful effects of under-priced imports.
A historical achievement: the beginning of Innova Petroquímica acquisition, in Triunfo (Rio Grande do Sul), a project that had been on the table since 1999.

Videolar ceases production of recorded media, under the strong influence of unfair competition from piracy.
The Administrative Council of Economic Defense (CADE) approves the acquisition of Innova S.A., a petrochemical company from Rio Grande do Sul bought from Petrobras, national reference in the business of styrene monomer (SM) and notable for its vocation to Research & Development.
Videolar and Innova manufacture polystyrene, respectively in Manaus and Triunfo (Rio Grande do Sul), at the two extremes of Brazil, with a unique strategic capacity to supply the country regionally.
This way, Videolar goes from an importer to a manufacturer of styrene monomer (SM).
The Company strongly renews its perspectives for the future, focused on the styrenic and plastics transformation businesses.

Videolar formally incorporates Innova and is now called Videolar-Innova S/A.
Alca ranks first in the Chemicals and Petrochemicals sector, according to Exame magazine’s annual edition, Melhores & Maiores.
The Company ceases its manufacturing of plastic cases for media carriers.

A new manufacturing line is deployed at Unit II, in Triunfo (RS) to produce expandable polystyrene (EPS), intended for a range of segments from the packaging industry to civil construction.
The inauguration of the new plant includes a factory tour event followed by a barbecue, gathering customers from all over Brazil, federal and state authorities, such as the Governor of the State of Rio Grande do Sul, José Ivo Sartori, and the Minister of Industry, Trade and Services, Marcos Antônio Pereira. Huge repercussion in the press.

The Company chooses the name Innova for its products and business and announces the duplication of its styrene monomer (SM) plant at Plant II, in Triunfo, RS, with an investment of R$ 600 million.
Construction work has started for yet another expandable polystyrene (EPS) plant, just one year after the product was launched.
In Plant I (Manaus, AM), the implementation of the third production line of bioriented polypropylene plastic films (BOPP) begins.
The Videolar Memorial is inaugurated at Plant I, the Company’s timeline created around an installation that reproduces the factory floor, with the machines that manufactured VHS tapes, audio cassettes, CDs, and DVDs, in addition to beautiful steel moulds for plastic injection.

In 2018, the Company celebrates its 30th anniversary in the same style as always: investing intensively in the expansion of all production areas, with emphasis on the duplication of the styrene monomer (SM) plant in the Triunfo petrochemical plant (RS), raised to the new capacity of 420 thousand tons/year. The project mobilized more than R$ 600 million.
In the first half of 2018, the construction of another line for the production of expandable polystyrene resin (EPS) was completed, doubled to the capacity of 50,000 tons/year, just one year after the product was launched.
In the segment of plastic transformed products, more expansions: the third manufacturing line for bioriented polypropylene plastic films (BOPP), with technology capable of manufacturing varieties with up to five layers.
The Videolar Memorial is opened in Alphaville (Barueri, São Paulo), a huge and beautiful permanent exhibition that gathers Hollywood memorabilia, audiovisual equipment, and the Videolar timeline.

The doubling of the styrene monomer (SM) plant at the Triunfo petrochemical plant (RS) is completed, a R$ 600 million investment that increases the production capacity to 420 thousand tons/year.
At the petrochemical plant in Manaus (AM), ECO-PS® is launched: a 100% recyclable resin, with up to 30% post-consumption material in its composition and mechanical properties similar to those of a 100% virgin resin.
The selective collection for ECO-PS® is carried out through a social project in partnership with the Sustainable Amazon Foundation (FAS): generation of income and incentive to the circular economy.
At the plastic closures factory in Manaus, another industrial line is implemented for mineral waters, a fast-growing market.
The Videolar Memorial in Alphaville has its name changed to Memorial Tania Maris Vanin Parisotto, in honor of the Company’s co-founder.

Innova has its industrial activity classified as essential to society during the COVID-19 pandemic and affirms the essential importance of plastic for the welfare of society.
The factory teams in Manaus (AM) and Triunfo (RS) are dimensioned to operate in a rotating system, strictly complying with the health safety protocols and thus being able to go through the first cycle of the initial phase of the pandemic.
The company also plays its role in social responsibility by leading the Disposables for Health campaign, in partnership with ten customers of polystyrene (PS) resin, manufacturers of disposable cups, plates, and cutlery: more than 27 million items are delivered to hospitals and assistance institutions from north to south of Brazil, in a matter of days.
Innova supports the book Project Memorabilia da Imagem & Som, an extensive work with photographic essays by Liz Vanin Parisotto, which illustrates the history of physical media carriers, documenting the inventions since the 19th century, in the world and in Brazil.

The project for the Steam and Power Generation Plantwas concluded, built at the petrochemical plant in Triunfo (RS), with 30,000 kW of installed power.
Energy generated from a 100% renewable source: biomass from acacia wood, pine, eucalyptus, vegetable waste, rice husks, and leftovers from sawmills in the form of chips.
The biomass from forest residues replaces coal and oil. A great watershed and decisive step in Innova’s pragmatic sustainability agenda: the Company reaches the neutralization of 80% of its greenhouse gas emissions.
Innova’s Steam and Power Generation Plant is presented at the 26th United Nations Climate Change Conference (COP 26) as an example of sustainability.
The market reaches unprecedented levels of demand and Innova’s previous investments ensure stability for customers, industries all over the country and beyond, into the world.

In 2022, the investments in the duplication of the tanking area provide more flexibility and security to the market.

Altogether, our ethylbenzene (EB) and styrene monomer (SM) storage capacity in all plants will reach 100,000 tons.

Expansion of the tanking area at the Triunfo petrochemical plant (Rio Grande do Sul) is concluded, providing flexibility and security to the market. Together, the tankage capacity for ethylbenzene (EB) and styrene monomer (SM) in Innova’s plants reaches 100,000 tons.

This project culminates a cycle of intensive investments from previous years: R$ 457 million, between 2019 and 2021, for the expansion of the production capacity of the styrene monomer (SM), polystyrene (PS), expandable polystyrene (EPS), bioriented polypropylene (BOPP) plastic films lines and the implementation of the Steam and Power Generation Plant.